How To Use Wordtracker To Check Website Traffic

One of the main selling points of SEO is that it can drive high amounts of traffic to a website by selecting targeted, high traffic keywords. During keyword research, a tool called Wordtracker (and another one called Keyword Discovery) can be used to find out how many users type in specific keywords each day. When conducting research, you can enter targeted root terms paired with the desired locations, or root terms and locations alone, and Wordtracker brings back results on the terms you typed in, as well as any related terms that have traffic.

When Wordtracker pulls up results, there is a count score and a predict score. The count score represents the number of times the search query was typed into the search engines Wordtracker tracks each day. Wordtracker’s database includes the following search engines:

1. Google
2. Yahoo
3. Msn
4. Aol
5. Ask
6. Altavista
7. Excite
8. Lycos

These search engines represent over 90 percent of searches.

The predict score estimates how many times this search query would be typed into all search engines each day

When we selecting keywords to target on your website, try to select terms that have good amounts of traffic. However, not all keywords have traffic, especially when a business is in a smaller city. For example, “cosmetic surgery carlsbad” does not pull up any results in Wordtracker. But suppose the business wants this location targeted in the website because his/her practice is in Carlsbad. In this case, you can make sure that the location and root term are getting traffic individually and then create a combined keyphrase.

Keep in mind that any keyphrase with an actual traffic score will always be a better term than a combined term. However, you can’t always choose all of the terms that have full keyphrase results.